Xbox | Zach White

Xbox

Created to be collected

Products that turn gaming hardware into personal expression

Developed during my time at Tactile Inc. in Boston, this work was created in partnership with Xbox and focused on extending the brand beyond the screen through physical products and limited-edition releases.

Gaming is no longer niche. For millions of players, Xbox is more than simply a console. It sits in bedrooms, living rooms, dorms, and streaming setups as a visible marker of allegiance. As gaming culture matures, hardware has become symbolic. Objects once defined by performance are now markers of belonging.

Tactile's partnership with Xbox treats product as cultural artifact. Each release begins with a defined audience, a trendlng moment, and a clear emotional role.

Each design carries strategic weight. Form, material, and finish signal who the product is for. Limted editions and Personilaztion accessories move Xbox from utility to meaning.

Agency

Tactile Inc. (Boston, MA)

Role

Industrial Design
Color/ Material/ Finish

Team

Rich Hanks
Julia Milano
Matt Harvey
Sarah Masaschi

Accesories

The Series X Console Wrap

The Xbox Series X launched with a minimal hardware aesthetic and limited color palette designed to remain timeless within the home. Console wraps allow players to personalize their hardware without modifying the system itself or purchasing limited releases.

The Xbox Credit Card

Xbox has primarily existed within the on screen gaming ecosystem. The credit card extends the brand into everyday spending. The card designs intended to feel timeless, inclusive, and unmistakably Xbox.

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Limited Edition Controllers

Limited and special edition controllers serve as a primary vehicle for expression for Xbox gear. These releases allow the brand to experiment with materiality and respond to cultural moments. Each product is both functional gaming equipment and a collectible brand artifact.

The Cipher Series

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The Breaker Series

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New York Times